Privacy Policy

Privacy Policy

Last updated: 2026-09-22

This Privacy Policy describes how Freddy’s, LLC (“Freddy’s”) collects, uses, protects, and shares information collected from users of Freddy’s websites, applications, mobile application (“App”), email newsletters, subscriptions, social media, or any other of Freddy’s digital properties (the “Services”). By using the Services, you consent to our collection, use, disclosure, and retention of your information as described in this Privacy Policy and the Terms of Use, which is incorporated herein.

IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR THE TERMS OF USE THEN YOU MAY NOT USE ANY OF THE SERVICES.

This Privacy Policy does not apply to the Freddy’s Merch store (https://www.freddysmerch.com/, operated by HALO Branded Solutions, Inc.).

Franchisees

While we require our franchisees to adhere to the principles and practices outlined in this Privacy Policy when handling personal information, each franchisee operates as an independent business. As such, we do not control and are not responsible for the privacy practices of our franchisees. We obligate our franchisees, through contractual agreements, to use personal information only for the purposes permitted under this Privacy Policy and applicable law.

What Information Do We Collect?

Throughout this Privacy Policy, we use the term “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been aggregated and/or anonymized so that it does not identify a specific user. The specific definition of personal information varies from one jurisdiction to another.

Information Collected Directly

Freddy’s may collect certain information about you when you sign up for our newsletter, create or use a Freddy's Rewards account, place an order, submit feedback, apply for a job, use our mobile app, enroll in text messages, use mobile wallet passes, or otherwise interact with our Services. Depending on how you interact with the Services, the information collected may vary, and may include:

Personal information categories, such as your name, email address, mailing address, birthday, age, and phone number;
Identifiers, such as a real name, unique personal identifier, online identifiers, IP address, account information, and email address;
Employment history, education, referral, and similar information if you elect to apply for employment through the Services;
Commercial information, such as records of products or Services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies (for example, in-restaurant purchases associated with the Freddy’s Rewards program);
Payment data, such as billing information and a limited record of the payment method used, as described under “Payment Processing” below;
Location information;
Internet and network connectivity information, such as browsing history or information on your interaction with the Services;
Inferences drawn from other personal information, such as profile information reflecting your preferences; and
Any and all other information that you choose to provide to Freddy’s when you interact with or use the Services.

Information Collected Automatically

We automatically collect certain personal information through your use of our Services and our use of cookies and other tracking technologies, such as the following:

Usage Information. For example, the pages on the Services you access, the frequency of access, and what you click on while on the Services.
Device Information. For example, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Services are accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Geolocation information from visitors to the Services on a city-regional basis, or IP addresses used to manage and track your email communication preferences and to determine your general location to provide you with information relevant to you. We may also collect, store, or use your precise geolocation. We use Radar (a third-party location-services provider) to offer location-based features such as finding the Freddy’s location nearest you and geofenced check-in. Precise location is collected only if you opt in on the web or in the App, and is used to provide these features. You can control or disable location services at any time through your device settings or in your mobile application settings. Please note that if you do not enable it, certain features may not be available (for example, you may have to manually enter your location in order to complete a delivery order). If we do not have your precise geolocation, we can only determine your approximate location.

Payment Processing

When you place an online order or otherwise use the Services in a way that requires a purchase, payment card information is collected and processed by our third-party payment processors on our behalf to complete your transaction. Freddy’s does not collect or retain your full payment card number, expiration date, or security code. We retain only a limited record of the payment method — such as the card type and the last four digits of the card number, together with a processor-issued token — so that we can identify a transaction, support order history and refunds, and, if you choose, let you reuse a saved payment method. Your use of payment services may also be subject to the applicable payment processor’s terms, conditions, and privacy policy.

Pixels, Cookies and Trackers

We use cookies, pixels, and similar tracking technologies to collect information when you use our Services.

Pixels

Pixels are small transparent images embedded in a site, email, or ad. Pixels provide us with analytics on our website and interactions with you and provide us with first-party data to help us serve you better. Sometimes the pixel information identifies you, but often these platforms may combine pixel information with other information they have to identify you. These platforms track your browsing habits to tailor products and advertisements to you. You may seek to block tracking pixels by installing a dedicated browser extension or ad-blocking extension for that purpose, or by adjusting your browser privacy settings.

Cookies

Cookies are small data files that help us keep track of your usage of the Services. Many of the cookies we use enable the Services to function as you would expect them to. Persistent cookies enable the Services to remember things like your login information for convenience, and session cookies are useful for things like keeping the items in your cart when you navigate away from the page, all of which allows us to enhance the user experience. Cookies also enable us to track and analyze user behavior to help improve our Services.

We use the following four categories of cookies on the Services:

Necessary Cookies are necessary for the Services to function, including to process your orders. If you refuse them, you will not be able to use the Services, as the Services will not function properly without them.
Functional Cookies help us enhance the performance and functionality of our Services and remember your choices, settings, or preferences from one visit to the next. These are not necessary for your use. Still, certain functions or features may become unavailable if you refuse them.
Analytics/Performance Cookies collect information about your use of our Services, including which pages you visit and whether you experience any errors. The information collected is used to analyze how the Services are being accessed and used in order for us to improve the Services and your experience using them.
Advertising and Targeting Cookies collect information designed to customize your experience on the Services and other sites, and record information about your visit to the Services, the pages you have visited, and the links you have followed, so we can recognize you as a prior visitor, tailor marketing to your interests, and measure the effectiveness of our marketing strategies.

Note that when targeting cookies are set on our Services, your personal information will be shared with other parties, such as our advertising partners, for marketing purposes. These cookies inform and optimize advertising, build a profile of your interests, and serve ads based on your past visits to other websites, including social media platforms.

Customizing Your Cookie, Pixel and Tracker Preferences

You will not be able to opt out of any cookies that are “necessary” for the Services. However, you can control and/or delete non-essential cookies and trackers as you wish. If you disable cookies or certain trackers, your ability to use some features of the Services may be limited. Any choices concerning cookies are browser- and/or device-specific. If you clear the cookies from your browser on any of your devices, your choices will need to be reset. You may also enable the Global Privacy Control to automatically communicate your opt-out preferences to us when you use that browser.

Behavioral Interest-Based Advertising

We may use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display our advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Services or another site affiliated with Freddy’s products or services. You can opt out of Google Analytics by using Google’s Ads Settings.

Please note that even if you opt out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes, including analytics, and you will still see ads from us — but the ads will not be targeted based on behavioral information about you and may therefore be less relevant to you and your interests.

Google Ads

The Google Ads remarketing service is provided by Google LLC.

You can opt out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on — https://tools.google.com/dlpage/gaoptout — for your web browser.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Meta (Facebook and Instagram)

The Facebook remarketing service is provided by Meta Platforms, Inc.

You can learn more about interest-based advertising from Facebook by visiting: https://www.facebook.com/help/164968693837950
To opt out of Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt out from Facebook and other participating companies through the Digital Advertising Alliance in the USA.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Do Not Track and Global Privacy Control

We are committed to providing you with meaningful choices about the information collected on our Services for third-party purposes, and we honor the Global Privacy Control signal for all U.S. visitors. We do not, however, recognize or respond to browser-initiated “Do Not Track” signals, as there is no consistent industry standard for them.

What Do We Use Your Information For?

Any of the information we collect from you may be used for various purposes, including: to process and fulfill your requests made through the Services; to communicate with you about your accounts, requests, comments, and questions; for applications for employment; to send you information about Freddy’s products, services, contests, and promotions (including via U.S. mail, telephone calls, email, text message where you have opted in, and other methods of contact); to administer and fulfill our contests and promotions; to comply with applicable law (such as to prevent fraud, monitor against theft, comply with legal obligations and Freddy’s policies, and establish, exercise, or defend against legal claims); to improve our website and customer service; to conduct research and learn more about your preferences; and to perform other commercial activities as needed or described elsewhere in this Privacy Policy or the Terms of Use.

If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How Do We Protect Your Information?

We use appropriate administrative, physical, and technical measures designed to safeguard your personal information. However, neither we nor anyone else can guarantee the security of information, whether on or off the internet. You are responsible for maintaining the security of any password, user ID, or other form of authentication involved in obtaining access to password-protected or secure areas of the Services.

Do We Disclose Any Information to Outside Parties?

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

Vendors and Service Providers. We sometimes retain third parties to perform functions or services on our behalf, including data aggregation, hosting, data analysis, advertising and analytics, payment processing, message delivery, responding to requests, and sending notices, offers, and solicitations. We require our service providers to use and disclose personal information only to perform services for us and to keep it confidential. We may also disclose personal information to third parties to perform services requested or functions initiated by you. This includes sharing your name, address, and phone number with third-party food-delivery services (for example, DoorDash) to fulfill delivery requests made through the App.

Marketing and Communications Technology Vendors. We use marketing, communications and technology providers like Vibes to assist us with the delivery of SMS messages. When we send the SMS message, we and such technology providers may collect and process certain personal information such as your phone number, country code, mobile carrier and carrier region, IP address, and user submitted address (if provided). This location data is not used for behavioral or targeted advertising purposes. We use such location-based data to support message routing and delivery times, and determine a recipient’s local time zone and quiet hours.

Business Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, or sale of all or a portion of our assets, your personal information and other information may be disclosed in the diligence process with counterparties and others assisting with the transaction, and transferred to a successor or affiliate as part of that transaction along with other assets.

Legal Requirements. We may disclose personal information if required to do so by law, or in the good-faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (v) protect against legal liability.

Email and Text Message Communications

Email Communications

We may send you commercial emails on behalf of ourselves, our affiliates, and our franchisees. Each such email will include an opt-out you can use to stop receiving such communications. It may take up to ten days for us to process an opt-out request. We may continue to send transactional and relationship emails, such as service announcements, administrative notices, and surveys, without offering an opt-out.

SMS and RCS Text Messaging

Freddy’s offers a mobile messaging program, delivered through our messaging provider Vibes, that sends messages by SMS text message and, where your device and carrier support it, by RCS (Rich Communication Services). You are enrolled only if you take an affirmative step to opt in — for example, by submitting your mobile number and agreeing to the messaging terms on a Freddy’s web form, in the App, at online checkout, or by texting a keyword to our number. Providing your phone number for another purpose, or simply using the Services, does not enroll you in text messaging and is not treated as your consent to receive texts.

When you opt in to marketing messages, you agree to receive recurring autodialed marketing messages at the mobile number you provided. Consent is not a condition of any purchase. Message frequency varies, and message and data rates may apply.

We may disclose your text-messaging opt-in or consent status to the third parties that help us provide our messaging services and send the messages. We will not sell your phone number or your messaging consent, and we will not share them with unaffiliated third parties for those parties’ own direct marketing purposes or for purposes unrelated to the Services.

You can opt out of marketing messages at any time by replying STOP to any message; you will then receive one final message confirming your opt-out. Reply HELP for help, or contact customer care at https://contact.freddysusa.com or the link provided in the message. We send opt-in confirmation, HELP, and STOP responses promptly.

Opting in to text messaging does not enroll you in email or telephone communications, which are separate and require their own consent. If you change or deactivate your mobile number, you agree to notify us so that we do not send messages intended for you to someone else. This notification requirement does not apply to T-Mobile subscribers.

Mobile Wallet

We may offer mobile wallet passes — for example, offers, coupons, and Freddy’s Rewards passes — that you can add to Apple Wallet or Google Wallet through our provider, Vibes. Adding a pass is optional. If you choose to add a pass, we and our service providers may update the pass with current offers, rewards information, account-related information, or other content. If enabled in your device settings, the pass may also generate location-based or other notifications, such as reminders when you are near a participating Freddy’s location. You may remove a pass at any time by deleting it from your mobile wallet application, and may manage notification settings through your device or wallet application settings. Information associated with wallet passes will be handled in accordance with this Privacy Policy. Your use of Apple Wallet, Google Wallet, or any other third-party wallet application is also subject to the applicable provider’s terms, privacy policy, and practices.

Third-Party Links

The Services may contain links to third-party websites and services (“Third-Party Services”). A link to any Third-Party Service does not mean we endorse it or the accuracy of information on it. If you visit a Third-Party Service, you are subject to its privacy policy and practices and not this Privacy Policy. The Services may also contain certain social media icons or widgets. Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media or other third-party websites is governed not by this Privacy Policy but by the terms of use and privacy policy of the particular platform.

Children

Our Services are not targeted or directed to children who are under the age of 13. We do not knowingly solicit or collect personally identifiable information from children under 13 without parental consent, unless permitted by law. If we learn that we have received information directly from a child without parental consent, we will delete that information.

Personal Information Rights — United States

Depending on where you reside, certain U.S. states may give you the right to request that we disclose the personal information we have collected about you, which we provide only after we receive and validate your request.

Right to Know

You may have the right to access the following regarding your personal information:

The categories of personal information we have collected and disclosed about you (if any);
The categories of sources for the personal information we collected about you;
Our business or commercial purposes for collecting that personal information;
The categories of third parties with whom we share that personal information; and
The specific pieces of personal information we collected about you.

Right to Opt Out of the Sale or Sharing of Your Personal Information / Targeted Advertising

You may have the right to opt out of the sale or sharing of your personal information, or to opt out of targeted advertising, as described above. We honor the Global Privacy Control signal for all U.S. visitors as a valid opt-out request.

We do not sell your personal information to third parties for profit. Like most companies that operate online, we use online analytics to measure the ways users engage with our Services and to provide targeted marketing. These analytics, in turn, inform how we perform online advertising. In order to provide these analytics for cross-contextual behavioral advertising and to facilitate online advertising, we use third parties that collect device identifiers and place tags, pixels, cookies, beacons, and similar tracking mechanisms on our Services as set forth in this Privacy Policy.

Right of Correction

You may have the right to request correction of your personal information. After we receive and validate your request, we will correct your personal information unless an exception applies.

Right of Deletion

You may have the right to request erasure of your personal information, subject to certain exceptions, such as when we have a legal obligation to retain the data. After we receive and validate your request, we will delete your personal information and direct our service providers to do the same, unless an exception applies.

Right to Limit the Use of Sensitive Personal Information

You may also have the right to direct us to, at any time, limit the use of sensitive personal information when such use goes beyond that which is necessary for providing the services or certain other permissible purposes. Sensitive information includes precise geolocation. You can opt out of this by clicking on https://ffcsb.us/ccpa.

Right to Appeal

At times we may be unable to process a request relating to your personal information, in which case your request will be denied. If we decline to take action on your request, you may appeal that decision by submitting an appeal request at https://ffcsb.us/ccpa and selecting “Appeal a denied request,” or by calling (888) 986-3581. We will respond within the timeframe required by applicable law.

How to Make Disclosure, Access, Correction, Deletion, or Appeal Requests

The exact scope of these rights may vary by state. You may submit a verifiable consumer request — including a request to access, correct, or delete your personal information, to opt out of the sale or sharing of your personal information, to delete your account, or to appeal a denied request — by using this link: https://ffcsb.us/ccpa, or by dialing (888) 986-3581. Freddy’s will provide information only upon receipt of a verifiable consumer request and will not provide personal information more than twice in a 12-month period. Please note that we may need to authenticate your identity before your request can be processed, which may require you to provide two or three pieces of personal information that we will match against our records. An authorized agent may submit a request on your behalf; you will still need to verify your identity directly with us before the request can be processed.

We will not discriminate against you in a manner prohibited by applicable laws because you exercise your privacy rights. We welcome you to exercise any privacy rights applicable to you.

Financial Incentives (Freddy’s Rewards)

Freddy’s offers a loyalty and rewards program (“Freddy’s Rewards”) under which members may receive benefits, such as points and offers, in connection with providing certain personal information. Participation is voluntary, and you may sign up online or in the App. The personal information we request when you sign up includes your name, email address, and phone number so that we can operate your account and send you information, including relevant marketing. A Rewards member may also share additional personal information with us through their account, including a username and password, billing and mailing addresses, phone number, and payment method, for the purpose of creating a better online experience. If you request that we delete personal information that is essential to providing you with the special offers and benefits — such as the email address we use to send you offers — we will not be able to provide you with the benefits of that program. Freddy’s Rewards is also governed by the Freddy’s Rewards Terms and Conditions.

While we do not assign a monetary value to the personal information we collect from Freddy’s Rewards members, we do receive value in the form of customer loyalty and increased purchase engagement. In determining the value to Freddy’s, we consider the revenue generated from activities related to the collection and retention of Freddy’s Rewards members’ personal information, less the expenses related to providing the Rewards program and the benefits offered. This value will vary by member. We have made this estimate in good faith using the method described above.

Canadian Residents

Freddy’s operates restaurants in Canada, including in Winnipeg, Manitoba and Okotoks, Alberta. If you are located in Canada, subject to applicable law and depending on the jurisdiction in which you are based, you may have certain rights with respect to your personal information, including rights to access, update, rectify, and correct inaccuracies in your personal information, and to withdraw consent to its processing.

Where required by applicable Canadian law, we obtain your consent before setting non-essential cookies and similar technologies. You may make a request, or withdraw consent to the processing of your personal information (subject to legal and contractual restrictions and reasonable notice), by contacting us using the contact information provided in the “Contacting Us” section below. We may request certain personal information for the purpose of verifying your identity.

Opting Out of Interest-Based Advertising through the Digital Advertising Alliance of Canada

For more information about interest-based advertising and to understand your options, including how you can opt out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at https://youradchoices.ca/choices.

If you have any questions or comments about this Privacy Policy, the ways in which we or our service providers collect and use your personal information, or your choices and rights regarding such collection and use, please contact:

Privacy Officer

Freddy’s Frozen Custard & Steakburgers

3020 N. Cypress Street, Ste 200

Wichita, KS 67226

Privacy requests: (316) 719-7800

https://ffcsb.us/ccpa

Retention

We will hold your personal information on our systems for as long as is necessary to perform the relevant processing activity, or as long as is set out in any relevant contract you hold with us. The relevant retention period is determined on a case-by-case basis depending on the nature of the data, why it is collected and processed, and any legal or operational retention needs. We review our retention periods regularly. When the relevant processing activity has been completed, we may destroy or anonymize your data.

Terms and Conditions

Please also visit our Terms of Use, establishing the terms and conditions of your agreement to use the Services, as well as disclaimers, mandatory arbitration, class waiver, and limitations of liability. The Terms of Use are incorporated into this Privacy Policy.

International Transfers

Our Services are primarily targeted to customers in the United States and Canada, and the personal information that we collect is stored on servers hosted by us or our authorized third-party service providers located in the United States and elsewhere. This means that your personal information will be collected, processed, and stored in the United States or other countries, which may have data protection laws that are different from (and sometimes less protective than) the laws of your country or region.

By sending us personal information, you agree and consent to the processing of your personal information in the United States, which may not offer an equivalent level of protection to that required in other countries, and to the processing of that information by us on servers located in the United States, as described in this Privacy Policy.

We have implemented safeguards designed to ensure that the personal information we process remains protected in accordance with this Privacy Policy, including when processed internationally or by our third-party service providers. The safeguards we may take in our discretion include, for instance, entering into specific agreements in connection with any onward transfers of personal information. We may implement other mechanisms and take similar appropriate safeguards with our third-party service providers.

Changes to Our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page and update the “Last updated” date above. You should review this Privacy Policy regularly. Any changes become effective upon posting, unless another type of notice is required by applicable law. By continuing to use our Services or providing us with personal information after we have posted an updated Privacy Policy, or notified you if applicable, you consent to the revised Privacy Policy and the practices described in it.

Contacting Us

If you have any questions regarding this Privacy Policy, you may contact us using the information below.

Freddy’s Frozen Custard & Steakburgers